Web videos inpsire TV creatives
by Richard
A little over a year ago, lurkers on YouTube witnessed a blossoming of “domino rally” style videos featuring long rows of iPods, or hard drives, or whatever excess inventory could be found lying around the local geek shop.
A year later, and I’m seeing the same shtick employed in high-profile ad campaigns for gadgets and tech toys. Commericals for Sirius Satellite Radio, the LG Voyager from Verizon, and an advertisement for AT&T featuring domino-ing flat screens all seem to crib heavily from those earlier web videos.